We love partnering with startups for their innovation, flexibility and passion. These startups are often leaders in emerging fields and can develop rapidly to meet new challenges.
Partner with us
We are always excited to partner with passionate individuals and organizations who share our vision for driving digital transformation and innovation in the premium powered two-wheeler industry.
Why partner with us
We are dedicated to staying at the forefront of motorcycle and bicycle production, supply chain management, marketing, and customer service. Through innovative partnerships, we create cutting-edge ideas, products, and services. Join us in shaping the future of the industry!
Our Principles
Open Innovation
We share challenges, data and technologies with our partners to foster mutual growth.
Respect
We value every partner's contribution and ensure IP protection through mutual NDAs.
Real Innovation
We seek solutions that address existing problems in new ways or apply existing approaches to new problems.
Who we partner with
Startups
Academia
We collaborate with universities, applied universities and research labs on joint projects. This includes working with students on various academic projects, evaluating technologies or co-development.
Corporates
We engage in open exchange with like-minded corporations to innovate faster and more efficiently.
Ecosystem Partners
We work with partners who understand our needs and can recommend suitable companies. These partners include PIER4 and chambers of commerce from various countries.
How we collaborate
Scouting
We actively search for solutions to specific challenges and welcome innovative ideas that enhance our processes and products.
Ideation
We participate in hackathons and host in-house innovation camps to generate new ideas and solutions.
Evaluation
We conduct thorough evaluations through demos, pilots and POCs to verify claims and assess the relevance of proposed solutions.
Co-Creation
We jointly develop solutions with our partners, adapting and enhancing technologies for our specific use cases.
Strategic Initiatives
We invest in transformative technologies and build new core capabilities for the future.
Specific Collaboration Opportunities
Current Challenges
Smart, sustainable, lighter materials for motorcycles
Better hydrogen storage technology
High-energy-density electrical cells
Reliable AI for task automation
New data and electronic architecture for light vehicles
Future connectivity solutions
Faster vehicle development tools
Alternative HMI for motorcycles
Tools for enhanced Unreal experiences
Marketing monitoring for ESG regulations
These challenges are dynamically updated on our Beyond platform.
Strategic Focus Area
Efficiency and productivity tools
Sustainability
New/alternative powertrain technologies
Transformative technologies (e.g., quantum computing)
Advanced AI applications
Cyber-physical simulators
3D experiences and the metaverse
Foresight initiatives
New innovation methods
How to impress us
When introducing your product,
make sure to:
Clearly describe your product and its benefits. Highlight what makes your technology special. Provide relevant references and maturity level. Outline your business model.
Get involved
1. Check our requirements
Ensure your product solves a real problem for us and stands out from competitors.
2. Submit your proposal
Introduce your product, ideas, solutions and its benefits through our Beyond platform for the areas smart products, smart production, smart commerce and smart organization.
Beyond platform
Smart Products
Solutions can include anything bike or rider related from safety, assistance, Bike-Rider communication and interaction, connectivity solutions, drive train & sensors technologies, e-mobility concepts.
Smart Production
That includes process tools, manufacturing technologies, supply chain management, IoT solutions, AI implementation, visual quality inspection, traceability technologies, predictive analytics, etc.
Smart Commerce
Solutions that help us engage with our customers on different levels, increase retention, allow for better insights and let us sell more bikes. We are moving towards digital and hybrid customer journeys.
Smart Organization
We have a strong need for improved processes, office automation, more and more internationalization; from LegalTech to IOT, AI to bots, data science tools to CAD tool chains.
First Contact
In our initial response, we will clarify details about your technology, product and business model. If your proposal is relevant to our business, we will conduct a detailed evaluation.
Testing and proof of concept
We may test your product or set up a POC to validate claims.
Project Outcomes
Successful projects typically transition to our operational teams for implementation.
