Our Ecosystem

PIERER Innovation is part of Europe’s leading manufacturer of premium powered two-wheelers, with brands like KTM, GASGAS, Husqvarna Motorcycles and MV Agusta.

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Group Structure

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100% shareholdings: KTM AG, Husqvarna Mobility GmbH, GASGAS GmbH, CFMOTO Motorcycles Distribution GmbH (with the brand Zeeho), PIERER New Mobility GmbH (with the brands Husqvarna, GASGAS and Felt); PIERER Innovation GmbH, Avocodo GmbH, KTM Forschungs & Entwicklungs GmbH, KTM Informatics GmbH, KTM Racing GmbH; 74% shareholdings: LX media GmbH; 70% shareholding: FELT Bicycles GmbH; 50.1% shareholding: MV Agusta Motor S.p.A.; 50% shareholdings: KISKA GmbH; CERO Design Studio S.L.; Other shareholdings: ACstyria Mobilitätscluster GmbH 12.3%; Platin 1483. GmbH 100%, Pierer E-Commerce GmbH 100%. Zeeho is a CFMOTO brand distributed by CFMOTO Motorcycles Distribution GmbH.
Group structure, as of August 2024

1) In this presentation stands for KTM AG, which, as the owner of the KTM brand, manufactures and/or distributes motorbikes and motorbike accessories under this brand. To be distinguished from this is KTM Fahrrad GmbH, which, as the exclusive licensee, manufactures and/or sells bicycles and bicycle accessories under the KTM brand. KTM AG and KTM Fahrrad GmbH are neither affiliated with each other under corporate law nor intertwined with each other in terms of capital or otherwise. Consequently, PIERER Mobility Group, does not produce or distribute bicycles and bicycle accessories under the KTM brand but under brands such as Husqvarna, GASGAS or Felt.

Motorcycles

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Powered by a distinct READY TO RACE mentality, KTM is Europe’s leading high-performance street and offroad motorcycle manufacturer based in Mattighofen (Austria). Over the years, KTM has built a reputation as a fierce competitor on racetracks around the world. Remarkable success on the world stage is reflected in every product it creates and every move it makes. With an established presence in the offroad segments, KTM has progressed to become one of the world’s most innovative manufacturers of street motorcycles, and now aims to be the world’s biggest manufacturer of sport motorcycles. 

Open KTM website
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Husqvarna Motorcycles is flourishing globally – a revitalized brand with a rich heritage. It is shaped by its unique and distinct origins, where only the purest and smartest solutions could endure the rugged Scandinavian landscape. Leading the way when it comes to forward-thinking innovation, today the European premium manufacturer offers motorcycles that set the benchmark for quality, aesthetics and high performance. 

Open Husqvarna website
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GASGAS motorcycles represent an exciting yet approachable entry point into the performance offroad motorcycle world. With a rich and proud heritage in offroad motorcycle racing and trials competition, GASGAS has a distinct, Spanish style and an inviting, down-to-earth character. This attitude is reflected in a robust product line, built to provide riders with the utmost enjoyment without any fuss – to add more fun to their ride. 

Open GASGAS website
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MV Agusta is one of the world’s leading premium motorcycles manufacturers. Based in Varese, in Northern Italy, it crafts legendary racetrack-derived bikes. Iconic design and class-leading performance through advanced technologies and materials make MV Agusta motorcycles admired the world over and celebrated as unique pieces of Motorcycle Art. Since 1945, the brand has evolved to become a point of reference in the industry, having won 37 World Championship titles. A record still undisputed. PIERER Mobility holds a 50,1% stake in the Italian premium motorcycle manufacturer MV Agusta.

Open MV Agusta website
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WP develops high-performance motorcycle suspension and components. With its focus on innovation and performance, WP gives riders a dynamic edge to take their riding to their highest personal performance level. Continued investment in new technologies and research also ensures that both racers and ambitious leisure riders maintain an edge over the competition. 

Open WP website

Bicycles

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Conceived to introduce new possibilities and experiences within e-mobility, Husqvarna E-Bicycles has set innovation as its status quo. The brand approaches engineering, design and function of its machines with the motivation to evolve and advance the segment towards becoming future-oriented. 

Open Husqvarna Bicycles website
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Riding on the action-led success and philosophy of GASGAS in the offroad motorcycle racing and trial competition segments, GASGAS E-Bicycles challenge riders and enthusiasts to experience offroad trails like they have never done before – via powerful e-bicycles inspired and engineered to thrill and excite. 

Open GASGAS website

Design / R&D

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KISKA is an international brand and design agency. Over 250 designers, strategists, digital experts, engineers and modelers work in its Austrian headquarters, as well as in Germany, the United States and China. Strategic and hands-on, KISKA combines creative disciplines to create new brands, develop brands, and design on brand. 


Open Kiska website

Digital Transformation & IT

Five Managing Directors sitting there.

Our joint mission within PIERER Digital is to revolutionize digital horizons in the premium powered two-wheeler industry. Our combined expertise allows us to create sustainable, innovative digital products and services. We connect customers, dealers and partners more effectively to the PIERER Mobility brands, building and expanding ecosystems that drive the group towards a successful future.

As members of the PIERER Digital cluster, we are connected to several key initiatives, including:

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Offering forward-thinking expertise, PIERER Innovation GmbH spearhead the exploration and integration of new technologies within the group.

Open the Our Work page
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Specializing in dynamic digital products, Avocodo GmbH drives innovation with cutting-edge solutions that enhance our digital landscape.

Open Avocodo website
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Providing state-of-the-art internal IT services, KTM Informatics ensures our technological backbone is robust and future- ready.

Open KTM Group website
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Combines expertise in Web Development, UX/UI Design and Digital Communication to drive success across the digital landscape.

Open LX media website